22 de December de 2022

AMAGGI promotes virtual tour of the ‘soy path’ during the 62nd European Commodities Exchange

Last week (6 and 7.10), the city of Valencia, Spain, hosted the 62nd edition of the “European Commodities Exchange (ECE)”, an international trade fair for commodities and opportunities, which annually brings together hundreds of exhibitors from the segment.

AMAGGI was at the convention, represented by Yves Pache, director of the Swiss branch; Gunnar Nebelung, director of Commodities at the company; Rodrigo Loto, sales manager; Pamella Sanches and Fellipe Pavin, market operators, in addition to representatives from the offices in Switzerland and the Netherlands.

At AMAGGI’s stand, visitors were able to experience, through Virtual Reality (VR) technology, the experience of knowing and following the path of the grains produced by the company in Brazil until export.

To make the content even closer to reality, AMAGGI included real sounds and images of farms, crops, warehouses, cotton and a port terminal. “According to the organizers of the fair, there were more than 3 thousand visitors in the two days of the event. The audience of the over-40 generation really enjoyed the experience with the virtual reality glasses and found it very interesting. Many people went to our stand just to try it out and we were the only ones at the fair with this type of initiative”, highlights Yves Pache.

On the virtual tour organized by AMAGGI, the experience begins at Fazenda Itamarati, the company’s largest unit, located in the municipality of Campo Novo do Parecis (MT), with approximately 105 thousand hectares.

Still on the property, the user goes through the production in a soy field and can find out how the grains are stored in the AMAGGI silos, whose capacity is greater than 1.2 million tons of grains per year. In addition to soybeans, the visitor also sees a cotton field and a cotton tree.

The transport logistics for the grains to reach the final market is also part of the virtual experience. In the video, it is possible to visit the Transshipment Terminal in Porto Velho (RO), where soy is unloaded on barges and goes to the port of Itacoatiara, in Manaus, for export and supply to the European and Asian markets. This ‘logistics corridor’ was pioneered by AMAGGI 25 years ago.

Live the soy path experience by clicking here​.