Development of regions where it operates

In 2016 AMAGGI operated in 39 Brazilian municipalities, in 8 states, excluding joint ventures, in addition to international units, and its operations with the most significant impacts are located in the states of Mato Grosso, Amazonas and Rondônia. SO2

In order to support the development of the communities where it operates, AMAGGI created the André and Lucia Maggi Foundation, a non-economic institution dedicated to the strategic management of the company's private social investment.

Guided by the André and Lucia Maggi Foundation Private Social Investment Policy, all forms of AMAGGI social activities follow some guidelines, the first being the alignment of the initiative with its Mission, Vision and Values, and an always transparent communication on social investment practices in the community.

Another one is the stakeholders´ engagement in the identification of priorities, in the planning, implementation and evaluation of practices, through consultation and dialogue with representatives of society organizations, as well as the possible spontaneous engagement of AMAGGI employees. The Foundation considers of great importance to stimulate and guide partners to improve their actions, always respecting the AMAGGI family's desire to value people´s capacity.

The André and Lucia Maggi Foundation Private and Social Investment Policy underwent a review in 2013 and 2014, better orienting the focus of application of the projects in the communities, with the involvement of several actors and partnerships.

André and Lucia Maggi Foundation private social investment focus

In order to organize its actions with the communities, the Foundation relies on three axes: development of people, development with communities and mobilization of partnerships. The latter has a transversal influence in all the projects of the Foundation.


This axe is dedicated to projects for development with communities, through premises such as listening and dialogue, seeking to identify and know challenges and opportunities for the development of actions, such as the Casa Maggica Project in Rondonópolis and the Centro Cultural Velha Serpa in Itacoatiara. As part of its expansion plan, the Foundation included the Casa Maggica Project in Cuiabá and the development of the Mundo Maggico Project, which will seek to replicate Casa Maggica's methodology with institutional partners.


This axe is addicted to projects dedicated to development with communities, through premises such as listening and dialogue, seeking to identify and know challenges and opportunities for the development of actions; the identification of partners in order to create a collaborative local agenda of discussions and actions to transform the local reality; and the strengthening of local networks, providing qualification and technical training for local organizations, as well as opening bids for financial support.


In this area the Foundation seeks to mobilize partners - AMAGGI value chain companies, universities and international clients - for a qualified community social investment. Thus it is possible to create new social technologies, to increase the number of projects developed and to maximize their results.


Casa Maggica
The project aims to contribute to citizen education, working after/before school, through art-education. The action reached 240 children and adolescents from 27 public schools in the municipality of Rondonópolis, located in neighborhoods with social vulnerability from medium to high, and with low scores in the Basic Education Development Index (Ideb). According to the calculation of the social return on investment, each R$1 invested in the Casa Maggica Project generated R$3.22 in social value - that is, three times more than the amount invested.

Mundo Maggico
Still in development, the project aims to replicate the actions of Casa Maggica to other public spaces. To structure it the Foundation has already begun a process of analysis of the indicators and results of the Casa Maggica project, as well as measuring its impacts through focus groups with local stakeholders. From this process, a methodology and the systematization of actions will be written, as a social technology to be reapplied in other places of our performance.

Velha Serpa Cultural Center
Space dedicated to the development of permanent cultural activities, projects focused on heritage education and storytelling, cultural exhibitions and shows. In 2016 the events held by the Cultural Center had the participation of more than 8 thousand people, from actions in partnership with public power and third sector organizations. The activities are offered free of charge to the public and organized from the publication of public calls and of occupation.

Considered a success story in the UN Global Compact booklet on the Business Principles for Food and Agriculture, the project provides solutions for the local and sustainable development of farming communities based on the their own potential: local networks and their agents.

Launched in 2015 after a survey in the municipalities of Campo Novo do Parecis, Sapezal, Lucas do Rio Verde, Querência and Cuiabá, Potencializa is expected to be carried out during two years in each municipality, being able to extend to a third year, depending on the dynamics and development of the work in each locality.

In 2016 the project continued the mobilization work of the local community in Campo Novo do Parecis, Querência and Lucas do Rio Verde, working on empowerment and community participation to build a plan of action and division of responsibilities (first, second and third sectors), in order to develop a single working agenda, elaborated and validated collectively, strategic for the future of these communities.

Until 2018 Potencializa project intends to develop its work in the five municipalities that underwent the initial diagnosis.

Project of training and formation of social institutions, which seeks to stimulate best practices for the third sector, encouraging local development and sustainability. In 2016 the project reached 38 organizations, which participated in distance learning. For 2017 the Foundation plans to restructure the project, through face-to-face work in seven poles: Sapezal, Cuiabá, Rondonópolis, Confresa, Sinop, in Mato Grosso; Porto Velho, in Rondônia; and Itacoatiara, in Amazon.

André and Lucia Maggi Foundation Award
In an effort to recognize and value social organizations that contribute to the human development of the municipalities in which it operates, André and Lucia Maggi Foundation created an award, whose first edition was held in 2016. It awarded entities in three categories: Good Management Practices; Best Impacts; and Social Entrepreneur. As a prize, six organizations will receive, in 2017, training focused on topics of relevance to the third sector, as well as financial resources, for a total amount of R$170 thousand.

Rural School Construction
Responding to the need to care for the children and adolescents of the region in a broader structure, the Foundation undertook the construction of Argeu Augusto de Moraes School in Campo Novo do Parecis. The project will offer a more appropriate school space for young people, lasting a year, with an investment of R$2.3 million in 2016. The expectation is that the school will be finalized and delivered in the first half of 2017, with a total investment of nearly R$3 million. EC7

In addition to the actions carried out by the Foundation, AMAGGI also supports local community development initiatives. In 2016 the Itacoatiara unit supported a series of social actions, offering materials and equipment to schools, entities and events, as well as donations and training. Total investment in these projects was R$68,755.79.

Last year, AMAGGI Energy has led to improvements in the accesses of the small hydroelectric plants Segredo and Ilha Comprida, maintaining the access roads. A renovation was also carried out on the bridge linking Segredo and Ilha Comprida, used by rural producers and the population in general. The total investment was R$105 thousand. EC7